UK-London: Sales, marketing and business intelligence software development services.

Preliminary Questions
This notice is published by:
Directive 2014/24/EU

Section I: Contracting authority/entity

I.1) Name and addresses
Hyde Housing Association
30 Park Street, London, SE1 9EQ, United Kingdom
Tel. +44 2032072600, Email: procurementhelpdesk@hyde-housing.co.uk
Main Address: https://www.hyde-housing.co.uk/
NUTS Code: UK

I.4) Type of the contracting authority (in the case of a notice published by a contracting authority)
Body governed by public law

I.5) Main Activity (in the case of a notice published by a contracting authority)
Housing and community amenities


Section II: Object

II.1) Scope of the procurement

II.1.1) Title: Sales & Marketing CRM.
Reference number: Not Provided

II.1.2) Main CPV code:
72212480 - Sales, marketing and business intelligence software development services.

II.1.3) Type of contract: SERVICES

II.1.4) Short Description: A Contract for the provision of Digital Transformation for Marketing automation and CRM management, analysis & reporting, monitoring and process flow in respect to New build homes and resale and letting of existing homes across the whole housing portfolio for Hyde Housing Association Ltd.

II.1.6) Information about lots
This contract is divided into lots: No

II.1.7) Total value of the procurement (excluding VAT)
Value: 200,000
Currency: GBP


II.2) Description

II.2.2) Additional CPV codes:
Not provided

II.2.3) Place of performance:
UKI LONDON


II.2.4) Description of the procurement:
A Contract for the provision of Digital Transformation for Marketing automation and CRM management, analysis & reporting, monitoring and process flow in respect to New build homes and resale and letting of existing homes across the whole housing portfolio for Hyde Housing Association Ltd, located at 30 Park Street. Under the Contract the service provider will be responsible for providing, maintaining and supporting the full application.
The Contract will be for a term of 3 years.
The estimated value of the Contract is approximately £200,000.00 over its 3 year term.

II.2.5) Award criteria
(Directive 2014/24/EU / Directive 2014/25/EU)

Price - Weighting: 10



II.2.11) Information about options:
Options: No

II.2.13) Information about European Union funds:
The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information:
Not provided

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure: Negotiated procedure without prior publication (in accordance with Article 32 of Directive 2014/24/EU)

IV.1.3) Information about framework agreement
The procurement involves the establishment of a framework agreement: No

IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No

IV.2)Administrative Information

IV.2.1) Previous publication concerning this procedure:
Notice number in OJ S: Not provided

Section V: Award Of Contract/Concession

Award of Contract/Concession No: 1
Contract No: Not Provided Lot Number: Not Provided Title: Not Provided

V.2) Award of contract/concession

V.2.1) Date of contract award decision: 01/02/2018.

V.2.2) Information about tenders
The contract has been awarded to a group of economic operators: No .

V.2.3) Name and address of the contractor/concessionaire, No. 1:
Kodime Limited
Bury House, 1-3 Bury Street, Guildford, GU2 4AW, United Kingdom
NUTS Code: UK
The contractor/concessionaire will be an SME: Yes


V.2.4) Information on value of the contract/lot/concession:
Initial estimated total value of the contract: Not Provided
Total value of the contract/lot/concession 200,000
Currency: GBP

V.2.5) Information about subcontracting:
The contract is likely to be subcontracted: No


Section VI: Complementary Information

VI.3) Additional Information:
The Contracting Authority will enter into this Contract following a minimum 10 day calendar day standstill period starting on the day after this notice is published in the Official Journal of European Union. The Public Contracts Regulation 2015 (SI 2015 No 102) (Regulations) provide for aggrieved parties who have been harmed or who are at risk of harm by breach of the Regulations to bring Proceedings in the High Court. Any such proceedings must be brought within the limitation period specified by proceedings of the Regulations according to the remedy sought.
To view this notice, please click here:
https://hyde.delta-esourcing.com/delta/viewNotice.html?noticeId=301940613
GO-201829-PRO-11875991 TKR-201829-PRO-11875990
VI.4) Procedures for review

VI.4.1) Review Body
Hyde Housing Association
30 Park Street, null, London, SE1 9EQ, United Kingdom
Tel. +44 2032072574

V1.4.2) Body responsible for mediation procedures:
Royal Courts of Justice
The Strand, London, WC2A 2LL, United Kingdom.

VI.4.3) Review procedure
Not Provided

VI.4.4) Service from which information about the review procedure may be obtained
Not Provided

VI.5) Date of dispatch of this notice: 09/02/2018


Annex D1 - General Procurement
Justification for the award of the contract without prior publication of a call for competition in the Official Journal of the European Union
Directive 2014/24/EU

1. Justification for the choice of the negotiated procedure without prior publication of a call for competition in accordance with Article 32 of Directive 2014/24/EU

No tenders or no suitable tenders/requests to participate in response to: Not provided



The works, supplies or services can be provided only by a particular economic operator for the following reason: absence of competition for technical reasons

Extreme urgency brought about by events unforeseeable for the contracting authority and in accordance with the strict conditions stated in the directive: No

Additional deliveries by the original supplier ordered under the strict conditions stated in the directive: No

New works/services, constituting a repetition of existing works/services and ordered in accordance with the strict conditions stated in the directive: Yes

Service contract to be awarded to the winner or one of winners under the rules of a design contest: No



Purchase of supplies or services on particularly advantageous terms: Not Provided



3. Explanation

Please explain in a clear and comprehensive manner why the award of the contract without prior publication in the Official Journal of the European Union is
lawful, by stating the relevant facts and, as appropriate, the conclusions of law in accordance with the directive: (500 words maximum)
Hyde Housing Association Ltd intends to award the Contract to Kodime Limited (KL) pursuant to Regulation 32(2)(b)(ii) and 32(5)(B) of the Public Contracts Regulations 2015 (the Regulations). Hyde is of the view that the Contract can only be awarded to KL because competition is absent for technical reasons; and this constitutes an extension of existing supplies or installations where a change of supplier would oblige the contracting authority to acquire supplies having different technical characteristics which would result in incompatibility or disproportionate technical difficulties in operation and maintenance, as outlined further below.
KL designed and developed the system and wholly own the rights, code and branding of the Komobility product. KL has already supplied, configured, enhanced and supported the marketing module to Hyde. This has been fully utilised for approximately 1 year and has been interfaced to the Hyde website where all applications are received. The data from these applications is incorporated into the database and processed for marketing and analysis purposes. The system has live, real-time interfaces to the Hyde viewing booking application and Share to Buy, Zoopla and RightMove portals.
The implementation of the budget and CRM modules will use the existing database and account.
Hyde is therefore of the view that if it were to seek to procure the Contract in accordance with the Regulations, competition would be absent for technical reasons because no service provider in the market would realistically be able to compete with KL’s offering for the contract, due to KL’s unique service offering and the competitive price it is prepared to offer Hyde for the services. Also, it is Hyde’s view that moving supplier would require a different solution, which would have different technical characteristics that would be incompatible with the current system. This would require investment at a level that would make a different solution uncompetitive in relation to the KL solution.